This interview was originally published by the Duke Global Entrepreneurship Network on August 28, 2012.

Jim Scheinman T ’88 is a serial entrepreneur, angel investor, and advisor to start-up companies in Silicon Valley. He is a pioneer in social networking and engagement marketing, a relatively new form of marketing and the predominant source of revenue for facebook and other online social networks. Jim is most prominently known for his role as employee number one (essentially a co-founder) at Bebo, the third largest social network in the world when it was acquired by AOL in early 2008 for $850M. Since his founding of his angel investment business Maven Ventures in 2008, he has had 3 successful exits, two of which were Google acquisitions. Today, several of his investments are leaders in their industry with tens of millions of customers and tens of millions in capital raised, including Tango, Zoom, Pageonce and Banjo.

To read the full interview, navigate to the Duke Global Entrepreneurship Network.